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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.
Complexitydifferent
HighHighLowLow
Timedifferent
1 Tag bis mehrere WochenMehrere Wochen30 min Setup, dann laufend20-40 min initial, dann laufend
Participantsdifferent
4-102-6 researchers plus sample1-3 maintaining, briefing for everyone3-15
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesRAID Log, Status Report SourceROAM Board, Owner List
Tagsno overlap
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
RiskTrackingStakeholdersGovernance
RiskAgileTrackingAlignment
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