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| Criterion | ![]() Innovation Design Thinking | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Discovery Fake Door Test | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | Mehrere Wochen | 1-5 Tage | 30-60 min |
Participantsdifferent | 4-10 | 2-6 researchers plus sample | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Click Data, Interest Signal, Learning Decision | Completed Experiment Canvas, Success Metric |
Tagsno overlap | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryHypothesis |



