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| Criterion |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Innovation Design Sprint |  Product Discovery Wizard of Oz Test |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. |
Complexitysame | High | High | High | High |
Timedifferent | 1 Tag bis mehrere Wochen | Mehrere Wochen | 4-5 Tage | 2-10 Tage |
Participantsdifferent | 4-10 | 2-6 researchers plus sample | 5-8 | 5-20 Nutzer |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale | Prototype Learnings, Manual Effort Notes, Risk List |
Tagsno overlap | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation | PrototypeValidationMVP |