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| Criterion |  Innovation Design Thinking |  Product Strategy Lean Canvas |  UX Research Surveys |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 45-90 min | 3-14 Tage | Mehrere Wochen |
Participantsdifferent | 4-10 | 1-6 | 50+ | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Lean Canvas, Core Assumptions, Experiment Backlog | Survey Results, Charts, Segment Insights | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | StartupLeanAssumptionsBusiness model | QuantitativeResearchValidation | OutcomesInnovationResearchQuantitative |