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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
1 Tag bis mehrere Wochen45-90 min60-90 min4-5 Tage
Participantsdifferent
4-102-82-105-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Prototype, Test LearningsDecision Matrix, Scoring Rationale, Selected OptionRICE Scores, Ranked List, Assumption LogPrototype, Test Findings, Decision Rationale
Tagsno overlap
InnovationPrototypeResearch
DecisionCriteriaScoringTradeoffs
PrioritizationScoringRoadmapTradeoffs
Design sprintPrototypeValidationInnovation
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