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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
1 Tag bis mehrere Wochen60-120 min1-2 h SetupMehrere Wochen
Participantsdifferent
4-104-102-202-6 researchers plus sample
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsDecision Frame, Decision Question, Criteria List, Evidence PlanOKR set, Measurement plan, Review cadenceDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
InnovationPrototypeResearch
Decision framingAlignmentCriteriaOptions
GoalsAlignmentOutcomesMeasurement
OutcomesInnovationResearchQuantitative
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