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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Six paper cards show a person moving from a problem through a service flow to a completed outcome.
UX Design
Storyboarding
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built.
Complexitydifferent
HighMediumHighMedium
Timedifferent
1 Tag bis mehrere Wochen1-2 hMehrere Wochen30-90 min
Participantsdifferent
4-101-82-6 researchers plus sample1-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsConcept Map, Relationship Labels, Knowledge GapsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesStoryboard, Concept Narrative, Testable Assumptions
Tagsno overlap
InnovationPrototypeResearch
KnowledgeConceptsMappingSensemaking
OutcomesInnovationResearchQuantitative
VisualizationConceptsSequencePrototype
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