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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighLowMediumLow
Timedifferent
1 Tag bis mehrere Wochen20-45 min30-60 min je Interview30-60 min
Participantsdifferent
4-10Based on research question5-12 Interviews1-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsContent groups, Label set, IA hypothesesProblem Evidence, Risk Notes, Customer SegmentsCompleted Experiment Canvas, Success Metric
Tagsno overlap
InnovationPrototypeResearch
Information architectureNavigationStructure
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
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