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| Criterion |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Solution Interview |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 2-4 h | 30-60 min je Interview | Mehrere Wochen |
Participantsdifferent | 4-10 | 3-10 | 5-10 Interviews | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions | Solution Feedback, Objection List, Validation Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | StrategyPositioningInnovationValue | ValidationInterviewsPrototype | OutcomesInnovationResearchQuantitative |