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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
1 Tag bis mehrere Wochen1-3 h60-180 minMehrere Wochen
Participantsdifferent
4-101-84-202-6 researchers plus sample
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsArgument Map, Evidence Gaps, Decision RationaleCynefin Map, Domain-specific Actions, Sensemaking NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
InnovationPrototypeResearch
SensemakingDecisionRationale
ComplexitySensemakingDecision
OutcomesInnovationResearchQuantitative
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