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| Criterion |  Innovation Design Thinking |  Operations ABC Analysis |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | 4-10 | 1-5 | 3-12 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | ABC Classification, Focus Rules, Control List | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | InnovationPrototypeResearch | PrioritizationOperationsPortfolio | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio |