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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
HighLowHighMedium
Timedifferent
1 Tag bis mehrere Wochen30-60 minMehrere Wochen60-120 min
Participantsdifferent
4-101-52-6 researchers plus sample3-6
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsABC Classification, Focus Rules, Control ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesOpportunity Score Table, Top Outcomes
Tagsno overlap
InnovationPrototypeResearch
PrioritizationOperationsPortfolio
OutcomesInnovationResearchQuantitative
PrioritizationDiscoveryOutcomesNeeds
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