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| Criterion |  Innovation Design Thinking |  Growth A/B Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | High | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 1-4 Wochen | Mehrere Wochen | 1-5 Tage |
Participantsdifferent | 4-10 | 1-6 | 2-6 researchers plus sample | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth |