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| Criterion |  UX Design Design Studio |  Product Discovery Smoke Test |  Innovation Brainstorming |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 3-8 | Nutzertraffic | 4-12 | 1-6 |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | Interest Metrics, Conversion Signal, Learning Note | Idea pool, Theme clusters, Shortlist | Experiment results, Decision log, Learning summary |
Tagsno overlap | SketchingCollaborationIdeation | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityWorkshopDivergence | ExperimentsGrowthAnalyticsValidation |