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| Criterion |  UX Design Design Studio |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 1-3 h | Mehrere Wochen | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | SketchingCollaborationIdeation | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | IdeationInnovationCreativity |