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| Criterion |  UX Design Design Studio |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-3 h | Halber Tag bis mehrere Tage |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 10-50 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Sketches, Concept Directions, Design Decisions | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | SketchingCollaborationIdeation | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | BrainstormingWorkshopCollaborationIdeation |