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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
HighLowLowLow
Timedifferent
4-5 Tage30–60 min per interview30–60 min45–90 min
Participantsdifferent
5-81 participant per interview4-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Prototype, Test Findings, Decision RationaleInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
Design sprintPrototypeValidationInnovation
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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