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| Criterion |  Innovation Design Sprint |  UX Research User Interviews |  UX Research Affinity Diagramming |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 4-5 Tage | 30–60 min per interview | 45–90 min | 1-4 Wochen |
Participantsdifferent | 5-8 | 1 participant per interview | 3-10 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | Design sprintPrototypeValidationInnovation | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | MVPValidationServiceDiscovery |