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| Criterion |  Innovation Design Sprint |  Business Strategy SWOT Analysis |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | 4-5 Tage | 30-60 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-8 | 3-12 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | SWOT matrix, Strategic options, Action list | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | Design sprintPrototypeValidationInnovation | StrategyAnalysisMarketPositioning | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |