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| Criterion |  Innovation Design Sprint |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 4-5 Tage | 1-5 Tage | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 5-8 | Nutzertraffic | 2-8 | 3-12 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | Design sprintPrototypeValidationInnovation | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight |