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| Criterion |  Innovation Design Sprint |  Innovation Morphological Analysis |  UX Research Surveys |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 4-5 Tage | 1-3 h | 3-14 Tage | 30-60 min |
Participantsdifferent | 5-8 | 2-8 | 50+ | 4-12 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Morphological Box, Concept Combinations, Idea Shortlist | Survey Results, Charts, Segment Insights | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | Design sprintPrototypeValidationInnovation | IdeationInnovationCreativity | QuantitativeResearchValidation | BrainstormingIdeationCreativityWorkshopDivergence |