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| Criterion |  Innovation Design Sprint |  Innovation Morphological Analysis |  Product Discovery Concierge MVP |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 4-5 Tage | 1-3 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 5-8 | 2-8 | 3-10 Kunden | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Morphological Box, Concept Combinations, Idea Shortlist | Concierge Learnings, Service Blueprint, MVP Risks | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | Design sprintPrototypeValidationInnovation | IdeationInnovationCreativity | MVPValidationServiceDiscovery | BrainstormingIdeationCreativityWorkshopDivergence |