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| Criterion | ![]() Innovation Design Sprint | ![]() Innovation Design Thinking | ![]() Innovation Morphological Analysis | ![]() Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | High | Medium | High |
Timedifferent | 4-5 Tage | 1 Tag bis mehrere Wochen | 1-3 h | Mehrere Wochen |
Participantsdifferent | 5-8 | 4-10 | 2-8 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tags1 shared | Design sprintPrototypeValidationInnovation | InnovationPrototypeResearch | IdeationInnovationCreativity | OutcomesInnovationResearchQuantitative |



