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| Criterion |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 1-3 h | 45-90 min |
Participantsdifferent | 6-30 Experten | Nutzertraffic | 1-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | GrowthStrategyMarketPortfolio |