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| Criterion |  Decision Making Delphi Method |  Product Strategy Product Vision Board |  Growth A/B Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | 1-4 Wochen | 1-2 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 6-30 Experten | 2-8 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ForecastingExpertsDecisionStrategy | VisionCanvasStrategyAlignment | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio |