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| Criterion |  Decision Making Delphi Method |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 20–45 min | 1-5 Tage | 45-90 min |
Participantsdifferent | 6-30 Experten | Small cross-functional group | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ForecastingExpertsDecisionStrategy | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |