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| Criterion |  Decision Making Delphi Method |  Growth Funnel Analysis |  Growth A/B Testing |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 6-30 Experten | 1-5 | 1-6 | 2-6 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Counter Metric List, Guardrail Definitions |
Tagsno overlap | ForecastingExpertsDecisionStrategy | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | MetricsMeasurementStrategyExperiments |