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Criterion
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
HighHighHighMedium
Timedifferent
1-4 Wochen1 Tag bis mehrere WochenMehrere Wochen2-4 h
Participantsdifferent
6-30 Experten4-102-6 researchers plus sample3-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Expert Forecast, Consensus Range, Assumption NotesProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
ForecastingExpertsDecisionStrategy
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
StrategyPositioningInnovationValue
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