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| Criterion |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 6-30 Experten | 3-10 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis |