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| Criterion |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | 1-4 Wochen | 45-90 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 6-30 Experten | 2-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |