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| Criterion |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Product Discovery Riskiest Assumption Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 6-30 Experten | 2-8 | 2-6 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | Prioritized Assumption List, Test Plan, Results Report | Experiment results, Decision log, Learning summary |
Tagsno overlap | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryAssumptions | ExperimentsGrowthAnalyticsValidation |