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| Criterion |  Decision Making Delphi Method |  Growth A/B Testing |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-4 Wochen | 1-5 Tage | 45-90 min |
Participantsdifferent | 6-30 Experten | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |