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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumHighHighMedium
Timedifferent
30-90 minMehrere Wochen1-4 Wochen2-4 h
Participantsdifferent
1-62-6 researchers plus sample6-30 Experten3-10
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Decision Tree, Option Map, Assumption ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesExpert Forecast, Consensus Range, Assumption NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
DecisionTreeOptions
OutcomesInnovationResearchQuantitative
ForecastingExpertsDecisionStrategy
StrategyPositioningInnovationValue
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