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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min30–60 min per interview30-90 min60-120 min
Participantsdifferent
2-81 participant per interview1-64-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionInterview Notes, Themes, Insight SummaryDecision Tree, Option Map, Assumption ListDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
DecisionCriteriaScoringTradeoffs
QualitativeResearchCustomerDiscovery
DecisionTreeOptions
Decision framingAlignmentCriteriaOptions
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