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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
45-90 min30–60 min per interview30-90 min45-90 min
Participantsdifferent
2-81 participant per interview1-62-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionInterview Notes, Themes, Insight SummaryDecision Tree, Option Map, Assumption ListAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DecisionCriteriaScoringTradeoffs
QualitativeResearchCustomerDiscovery
DecisionTreeOptions
AssumptionsRiskDecisionDiscovery
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