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| Criterion |  Decision Making Decision Matrix |  Product Discovery Test Card |  Product Strategy ICE Scoring |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-90 min | 20-35 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Test Card with a pre-set threshold | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | ExperimentsValidationDiscoveryHypothesis | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation |