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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min1-5 Tage45-120 min1-5 Tage
Participantsdifferent
2-8Nutzertraffic2-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionInterest Metrics, Conversion Signal, Learning NoteTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesClick Data, Interest Signal, Learning Decision
Tagsno overlap
DecisionCriteriaScoringTradeoffs
ValidationExperimentsDemandGrowth
TradeoffsDecisionCriteriaOptions
ValidationExperimentsDemandDiscovery
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