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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumLowLowMedium
Timedifferent
45-90 min1-5 Tage30-60 min45-120 min
Participantsdifferent
2-8Nutzertraffic2-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionInterest Metrics, Conversion Signal, Learning NoteICE Table, Top Idea ListTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
DecisionCriteriaScoringTradeoffs
ValidationExperimentsDemandGrowth
PrioritizationScoringGrowthDecision
TradeoffsDecisionCriteriaOptions
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