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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 min30-60 min je Interview1-4 Wochen1-5 Tage
Participantsdifferent
2-85-12 Interviews3-10 KundenNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning Decision
Tagsno overlap
DecisionCriteriaScoringTradeoffs
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
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