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| Criterion |  Decision Making Decision Matrix |  Product Discovery Opportunity Interview |  Product Strategy DIBB |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 45-90 min | 30-60 min je Interview | 1-2 h | 30-60 min |
Participantsdifferent | 2-8 | 5-12 Interviews | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Opportunity Themes, Customer Quotes | DIBB document, Belief list, Bet list, Learning report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | DiscoveryInterviewsOpportunityCustomer | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |