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| Criterion |  Decision Making Decision Matrix |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | IdeationInnovationCreativity |
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