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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeks60-90 min60-120 min
Participantsdifferent
2-82-82-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionHooked loop, Trigger map, Reward design, Ethics checkRICE Scores, Ranked List, Assumption LogFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
DecisionCriteriaScoringTradeoffs
GrowthBehaviorRetention
PrioritizationScoringRoadmapTradeoffs
GrowthRetentionConversion
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