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| Criterion |  Decision Making Decision Matrix |  Growth Funnel Analysis |  Product Strategy RICE Scoring |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 45-90 min | 1-3 h | 60-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 2-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Funnel report, Drop-off analysis, Optimization hypotheses | RICE Scores, Ranked List, Assumption Log | Experiment results, Decision log, Learning summary |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | AnalyticsConversionGrowth | PrioritizationScoringRoadmapTradeoffs | ExperimentsGrowthAnalyticsValidation |