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| Criterion |  Decision Making Decision Matrix |  Growth Funnel Analysis |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | 1-4 Wochen | 45-60 min |
Participantsdifferent | 2-8 | 1-5 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |