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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min60-120 min60-90 min1-3 h
Participantsdifferent
2-83-84-101-5
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionFlywheel Map, Friction Points, Growth Levers, Experiment BacklogProblem Cluster, Prioritized Challenge, ExperimentFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
DecisionCriteriaScoringTradeoffs
GrowthRetentionConversion
FacilitationDecisionProblem solvingWorkshop
AnalyticsConversionGrowth
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