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| Criterion |  Decision Making Decision Matrix |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 45-90 min | 60-120 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision |