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Criterion
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowHighLow
Timedifferent
60-90 min45-90 min1-4 Wochen1-5 Tage
Participantsdifferent
4-102-81-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Problem Cluster, Prioritized Challenge, ExperimentAnsoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
FacilitationDecisionProblem solvingWorkshop
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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