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Criterion
Paper illustration for DACI
Decision Making
DACI
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-60 min1-2 h1-3 h1-4 Wochen
Participantsdifferent
2-103-81-51-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
DACI Matrix, Decision Owner, Decision LogNorth Star metric, Input metric tree, Measurement cadenceFunnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summary
Tagsno overlap
DecisionRolesGovernanceAlignment
GrowthMetricsAlignmentRetention
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
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