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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h45-90 min0.5-2 Tage30-90 min
Participantsdifferent
3-104-126-121-6
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesPerspective Notes, Decision Inputs, Action ItemsService Blueprint, Fail Points, Ownership MapDecision Tree, Option Map, Assumption List
Tagsno overlap
JourneyCustomerService designCanvas
FacilitationOptionsDecision
Service designOperationsJourneyBlueprint
DecisionTreeOptions
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