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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h6 Wochen Cycle + 2 Wochen Cool-Down2-4 h0.5-2 Tage
Participantsdifferent
3-102-4 pro Pitch4-106-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesPitches, Bet-table decisions, Hill charts, Cooldown outcomesStory Map, Release Slices, Backlog CandidatesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
PlanningDeliveryAutonomy
BacklogJourneyPlanningMVP
Service designOperationsJourneyBlueprint
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